First Fidelity Bank is proud to sponsor KFOR-TV News Channel 4’s Pay It 4Ward program. Pay It 4Ward is a program through which KFOR-TV viewers can nominate deserving friends, colleagues and acquaintances who have fallen on hard times or have been making a positive impact in the community. Each week someone will receive $400 cash because one of their fellow Oklahomans wants to “Pay It 4Ward.” Watch a recent broadcast below, or click the link below to see others.